Sunday, 12 November 2023

Blog 8: AR Activism

Augmented reality (AR) is an interacting experience of a real-life environment in which real-world items are enriched by virtual perceptual data, sometimes across multiple sensory modalities, including auditory, olfactory, visual, haptic, and somatosensory. AR is a strategy that meets three simple goals: a combination of real and virtual worlds, real-time communication, and accurate 3D capture of virtual and actual items (Bhosale et al., 2021). The article ‘Understanding AR Activism….’  was a good read, offering a lot of insights by connecting AR - an area I had little knowledge about and activism as one term.

Firstly, the amount of reception AR has gained in the recent times and the fact that it also used for something like activism is commendable. The term ‘activist tech’ is interesting as it indicates how technology can be used to bring a change and make people aware of the problems in the society. Both AR creators and activists are brought together sharing a similar vision of making people change their perspectives and AR does this by physically changing the surroundings that people view by augmenting them. Instead of explaining it to the public it helps them to experience it making them understand the situation in a more realistic way.

Secondly, focusing on the participants and questions of the interviews, it was very brief, helping the reader understand the creative perspectives, the thought process and the output of an event by hearing it from the creators themselves. The use of simple vocabulary rather than using complicated terms is notable because anyone with no prior knowledge about AR can read and understand this article easily. The term ‘benefit activism’ is the use of AR to tell expressive and emotional stories through immersive experience to make the audience empathize with our story. I feel this a need of the hour because with so much war and chaos going on across the world among the nations most of the people have become insensitive and choose to ignore the issues when they have the power to change and stand against it.

In the era of print media, newspapers, journals, and books were extensively used by activists then to express their thoughts and anger with an aim to instigate social, economic, or political change. Then when television was introduced, it was also used as a tool to spread awareness as audio- visual medium like television and films could reach to wider audience than books. After that the internet and social media platforms were more effective. Now AI, AR, VR are all used to spread activism that applies to all human senses mering the real and unreal into one entity. All these technological advancements have both boon and bane, they can help an individual explore their creative side as well as take it away from them. But if used in the right manner for a right cause like the examples and creators mentioned in the article it can most definitely be beneficial and bring about the change that is needed in the world.

GROUP WORK

In our class during 8th week, we learnt how to use AR tools in creating our campaigns which was fun and insightful. As a group we tried different tools in the app and had a trial run with the tutors. 

Apart from that, we met outside class to update each other on the progress we have made on the artefacts and finalised the rules, event and scenario for our LARP activity.

SNIPPETS FROM OUR CLASS ACTIVITY





REFERENCES

 Bhosale, S. S., Patil, R. B., & Karjulkar, J. (2021). Augmented reality. ResearchGate. https://www.researchgate.net/publication/352477822_Augmented_Reality

 

Silva, R. M. L., Cruz, E. P., Rosner, D. K., Kelly, D., Monroy-Hernández, A., & Liu, F. (2022c). Understanding AR Activism: An Interview Study with Creators of Augmented Reality Experiences for Social Change. CHI Conference on Human Factors in Computing Systems. https://doi.org/10.1145/3491102.3517605

 

 

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