Guerrilla Projection Mapping
Guerrilla projection mapping is an innovative and unorthodox
kind of projection mapping that frequently involves the use of projectors to
display dynamic graphics or animations on various surfaces in public locations
without formal licence or permits. It is often an underground or unofficial art
form, and it is sometimes considered a kind of street art or activism.
I find this idea of projection mapping fascinating for several
reasons. Some of them are as follows:
·
Flexibility: It can be used anywhere
making use of little products to big buildings
·
Interactive: Creates an immersive
experience for the audience, fostering emotional connections through
magnificent displays and visual narratives.
·
Cheap and Reliable: To deliver our
message, we only need one projector. It also takes into account the particular
shape and texture of items or building facades to create stunning pictures that
blend in perfectly with their environment.
·
Unconventional and Innovative: It goes beyond traditional advertising
strategies by combining creative expression with limitless design and content
possibilities.
·
Revolutionary: Effective results with
minimum resource investment through collaboration. Helps to spread awareness
and make the vision a reality.
Image Theatre
Image Theatre, a type of drama and improvisational theatre,
was invented by Augusto Boal, a Brazilian theatre practitioner. Boal was a key
figure in the development of Theatre of the Oppressed, a broader theatrical and
political organisation that attempts to engage audiences in conversations about
social and political concerns. Image Theatre is one of the tactics employed in
Theatre of the Oppressed.
Image Theatre participants create a series of still pictures
or tableaux that reflect a specific idea, concept, or scenario. These visuals
are typically physical representations of abstract or concrete ideas. The use
of the body, facial emotions, and spatial interactions in the image transmit
meaning to the viewer. It heightens awareness of how we all interpret what we
see and how we all (as individuals or civilizations) tend to believe our
perception is "right" or "objective." Furthermore, working
with visuals avoids favouring individuals who are more linguistically skilled
or native speakers of the language being utilised. The purpose of Theatre of
the Oppressed, unlike traditional theatre, is not to attain equilibrium. The
narrative cannot resolve the difficulties; they must be settled in real life (Burns,2007).
What I understood from both Guerrilla Projection Mapping and
Image Theatre is that they are both unconventional yet powerful tools in conveying
strong messages across the community if rightly used. They are a kind of
protests that do not use actual voice to voice out their concerns rather use visual
mediums to communicate with the audience and spread awareness as most of the
times visual images can be captivating and to the point rather than giving an explanation
which is sometimes ignored or unheard.
Group Work
As a group we worked on projection mapping images brainstorming
ideas and inspirations on how we can get our message across our target audience.
This image was created with the aim to reach out to our target Altogether it was a worthy and meaningful experience of working in this module with my amazing team having a great rapport, understanding and respect for each other from the beginning till the end.
on the plight of International students and graduates in the UK, who do not have decent job opportunities after their studies, often discriminated due to other factors main reason being foreigners even while having the required skills and qualifications. If this situation continues to extend it could leave them with the only option of returning to their own country with all the debts to deal with and stress of unemployment.
REFERENCES
Amnesty International Guerrilla Marketing Campaign. (n.d.).
https://altterrain.com/guerilla-marketing-building-projection-advertising-washington-dc-campaign/
Burns, M. A. (2007). Theatre of the
Oppressed. ResearchGate. https://www.researchgate.net/publication/285925110_Theatre_of_the_Oppressed
Farmer, D. (2019, September 18). Image
Theatre - drama resource. Drama Resource. https://dramaresource.com/image-theatre/
Photo Gallery | Some of our WOWs |
Motion mapping. (2022, August 8). Motion Mapping. https://motionmapping.co.uk/ourwork/gallery/page/2/?gallery_cat=guerilla_projection
Toolbox — beautiful trouble.
(n.d.). Beautiful Trouble. https://beautifultrouble.org/toolbox/tool/guerrilla-projection
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