As I was reading the article ‘YouTube as an
alternative media for digital activism in documentary film creative industry’
by Marina Rospitasari, there were a few meaningful points and insights that I
wanted to analyse and share in this blog. The very first point in the fact that
how digital media especially social media platforms have been used today
excessively to spread digital activism and spread awareness rather than the traditional
methods like protesting on the streets and poster campaigns which are still
practiced but are also incorporated into digital activism. The author in this
article focuses mainly on YouTube and documentary films – two audio visual
mediums when collaborating with each other can bring a desired effect on the
audience.
Secondly, digital media is a form of participatory media,
where users from any part of the world can interact with and participate
through their mobile phones or laptops. Social media platforms like Twitter,
Facebook, Instagram and YouTube were great sources and mediums to spread
activism and bring social change in past few years. It is a great medium that
can be used to raise the voices of oppressed and marginalized, the author has
given an example from Indonesia. Similarly, I would like to give an example
from my country India about the Dalit community as I mentioned in my pervious
blogs. Social media platforms especially YouTube was used by the singers and rappers
from the marginalised groups as they wrote songs and released them and used narrative
methods to explain their plight and spread awareness on their situation. Apart
from that, films were also a wonderful medium that raised the subaltern
concerns in India, from documentaries to independent films though they do not
receive the response like commercial films they are still recognized by the
audience and the filmmakers continue to raise political and social awareness by
making these films and documentaries.
GROUP COLLABORATION
As a group while we were discussing these points, we
also gained an idea on the ways we can shape our documentary and posters. We discussed
on how we can film the documentary, where to start, what do we needed to keep
in mind and the editing process. We decided on filming the process we undertook
while working on the posters, projection mapping campaigns, our discussions,
and other individual and group activities. Through that we also wanted to
showcase our collaboration with each other while we had similar ideas and also
if we had any disagreements or challenges during the process and how we
overcame it unanimously. The meeting dates outside of class was also fixed and
the work was divided among the team on what each person must do, the work was
given according to their specialty like someone was good with writing so ideas
for coming up with caption for the poster was given to them, someone was good
with videos and editing they took the responsibility for documentary. We
divided our parts in such a way that even if a member was not able to attend
the meeting, they could update on the progress through group chat in WhatsApp.
Thus, all these things were finalized to begin our work, and deadlines were set
for our next meeting in the coming weeks.
Rospitasari, M. (2021). Youtube as alternative media for digital activism in documentary film creative industry. Jurnal Studi Komunikasi, 5(3), 665–692. https://doi.org/10.25139/jsk.v5i3.3779
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